Strategic Plan

 

Our Mission

Our Mission

To enhance producer returns and provide consumers with safe premium lamb.

Ontario Sheep Farmers is currently undergoing our Strategic Plan review.  

For information on the Crossroads challenge click here 

Advocacy

Initiatives

  • Actively lobby on behalf of the sheep industry on issues relating to:
    • Predation
    • RMP
    • Sheep Finance Program
    • Traceability
    • Species at Risk
    • Animal welfare
    • Production insurance
    • Social licence
    • Environment
    • Other Issues as they arise

Key Performance Indicators

  • Predation claims processed in a timely fashion; increase the compensation values to the CFIA level; alignment between the regulations and the program administration
  • Maintain RMP & increase cap
  • Sheep Finance Program implemented fall 2017
  • National traceability system adds value for the sheep producers
  • Ensure that sheep producers interest are considered in any species at risk activities
  • Ensure that sheep producers interested are considered on animal welfare issues
  • Evaluate the feasibility of a production insurance program
  • Sheep producer interests are covered in social licence issues
  • Sheep producer interests are covered in environmental issues
Market Development

Initiatives

  • Targeted consumer marketing and promotions campaigns
  • Work with partners along the supply chain
  • Promote and support programs that facilitate market access
  • Research market and potential consumers
  • Define Ontario Lamb

Key Performance Indicators

  • Increase 11% from 1.01 kg/person/year to 1.13 kg
Industry Capacity

Initiatives

  • Develop and provide educational resources and information to the industry to address production related issues
  • Outreach to industry stakeholders
  • Invest in research that moves the industry forward
  • Support sheep improvement of commercial important traits
  • Develop and provide leadership training

Key Performance Indicators

  • Develop educational for large scale experienced producers as well as new producers
  • Provide support to industry stakeholders on lobby efforts
  • Projects supported and dollars spent
  • Activities supporting sheep genetic improvement
  • Develop and/or implement leadership training for sheep producers
Organizational Capacity

Initiatives

  • Clarify Ontario Sheep Farmers’ role
  • Governance
  • Ensure training is available for staff
  • Ensure Ontario Sheep Farmers has robust membership with a database that reflects current and accurate information

Key Performance Indicators

  • Develop and implementation of strategic plan
  • Review of by-laws & governance manual yearly
  • Governance training sessions provided
  • Staff training made available
  • Reconciliation of Ontario Sheep Farmers database to OMAFRA’s premise identification