Strategic Plan

Our Mission

Our Mission

To enhance producer returns and provide consumers with safe premium lamb.

Advocacy

Initiatives

  • Actively lobby on behalf of the sheep industry on issues relating to:
    • Predation
    • RMP
    • Sheep Finance Program
    • Traceability
    • Species at Risk
    • Animal welfare
    • Production insurance
    • Social licence
    • Environment
    • Other Issues as they arise

Key Performance Indicators

  • Predation claims processed in a timely fashion; increase the compensation values to the CFIA level; alignment between the regulations and the program administration
  • Maintain RMP & increase cap
  • Sheep Finance Program implemented fall 2017
  • National traceability system adds value for the sheep producers
  • Ensure that sheep producers interest are considered in any species at risk activities
  • Ensure that sheep producers interested are considered on animal welfare issues
  • Evaluate the feasibility of a production insurance program
  • Sheep producer interests are covered in social licence issues
  • Sheep producer interests are covered in environmental issues
Market Development

Initiatives

  • Targeted consumer marketing and promotions campaigns
  • Work with partners along the supply chain
  • Promote and support programs that facilitate market access
  • Research market and potential consumers
  • Define Ontario Lamb

Key Performance Indicators

  • Increase 11% from 1.01 kg/person/year to 1.13 kg
Industry Capacity

Initiatives

  • Develop and provide educational resources and information to the industry to address production related issues
  • Outreach to industry stakeholders
  • Invest in research that moves the industry forward
  • Support sheep improvement of commercial important traits
  • Develop and provide leadership training

Key Performance Indicators

  • Develop educational for large scale experienced producers as well as new producers
  • Provide support to industry stakeholders on lobby efforts
  • Projects supported and dollars spent
  • Activities supporting sheep genetic improvement
  • Develop and/or implement leadership training for sheep producers
Organizational Capacity

Initiatives

  • Clarify Ontario Sheep Farmers’ role
  • Governance
  • Ensure training is available for staff
  • Ensure Ontario Sheep Farmers has robust membership with a database that reflects current and accurate information

Key Performance Indicators

  • Develop and implementation of strategic plan
  • Review of by-laws & governance manual yearly
  • Governance training sessions provided
  • Staff training made available
  • Reconciliation of Ontario Sheep Farmers database to OMAFRA’s premise identification