
The Ontario Sheep Marketing Agency is represented by a 11 member board elected on
a rotating basis (four each year and three in the third year) by their peers (other sheep producers) for a three
year term.
Board members annually elect a Chair and Vice-Chair from amongst themselves. Board
members attend at least ten board meetings per year. In addition to board meetings, directors may sit on various
internal and industry committees. The Ontario Sheep Marketing Agency is represented at organizations such as
the Canadian Sheep Federation, Canadian Sheep Breeders' Association, Agricultural Adaptation Council, Ontario Agricultural
Commodity Council, and others.
Board members participate in many agricultural and sheep industry events and must
keep in close contact with District Committees and County Clubs in their regions.
Key Facts About OSMA
The Ontario Sheep Marketing Agency (OSMA) has taken significant steps in the following
areas:
- Increasing Ontario's share of the domestic lamb market from approximately 35%
to 50% over the past ten years while contributing to the expansion of the overall market for lamb
- Contributing to the stabilization of the marketing cycle resulting in more consistent
lamb volumes and prices, along with improved carcass qualities
- Initiation of a forward contract program as a first step toward linking producers
and retailers;
- Raising the profile of the sheep producers within the agricultural sector
- Having sheep included on major red meat industry committees
- Retaining government support for predator control services
- Developing a strong relationship with the Ontario Independent Meat Processors
while improving the collection of licence fees from Ontario packers.
- Enhancing the profile of sheep and lambs in the farm media
- Establishing a flock health program
- Providing educational opportunities for producers to enhance their management
skills, resulting in improved carcass quality, decreased lamb mortality and increased lambs marketed per ewe
- OSMA is the marketing organization for the largest sheep producing province in
Canada. The farmgate value is estimated at over $28 million for sheep, lamb and wool
- OSMA is owned, operated and completely financed by the 4,500 sheep farming families
in the province.
Other Items of Interest
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